Born x Raised // the x is pronounced "and" represents the past and present of Los Angeles. The label uses old English fonts to wail against the gentrification that has taken over many of the city's neighborhoods. This is especially true of Venice, where brand founder Spanto grew up. The brand was conceived while Spanto was incarcerated, and created serious buzz in 2011 when Prodigy of Mobb Deep and Evidence of Dilated Peoples rocked the brand's tees. In 2012, Spanto linked up with 2Tone and the brand launched its first complete collection. Since that time, it has been carried at Union Los Angeles, co-signed by Kendrick Lamar, and other fine boutiques.

http://bornxraised.com